Terms of Use — HeyBabyOnline
Terms of Use

The terms you're agreeing to.

These Terms of Use set out the agreement between you and HeyBabyOnline Limited when you use our website, mobile apps, or directory of postnatal practitioners. Please read them carefully.

Last updated: 6 May 2026 · Version 2.0

What's in this document

  • Sections 1–3 — your account, subscriptions, and what we own vs what you own.
  • Sections 4 and 4A — terms specific to the App Store and Google Play.
  • Sections 5–6 — what's allowed and what isn't on the platform.
  • Sections 7–7A — third parties, other users, and how to raise a concern about a practitioner.
  • Section 8 — additional terms for practitioners (verification, commitments, and how we handle changes).
  • Sections 9–11 — medical advice, backups, and how we handle your data.
  • Sections 12–20 — copyright, warranties, liability, and jurisdiction.
  • Section 21 / contact box below — how to get in touch.

1. Account

In order to access and use our Products, you must have an account ("Account") that contains certain information about you. You represent and warrant that (a) all required information you submit is truthful and accurate; and (b) you will maintain the accuracy of such information. You may delete your Account at any time, for any reason, by following the deletion instructions in the Products or by contacting us at hey@heybabyonline.com. We may suspend or terminate your Account in accordance with Section 17 (Termination). You are responsible for maintaining the confidentiality of your Account login information and are fully responsible for all activities that occur under your Account. You agree to immediately notify us of any unauthorised use, or suspected unauthorised use, of your Account or any other breach of security. We cannot and will not be liable for any loss or damage arising from your failure to comply with these requirements.

2. Fees and subscriptions

2.1 Paid offerings

The Products include features that are available only to users with an active paid subscription (each, a "Paid Offering"). Two distinct Paid Offerings are currently available:

  1. the parent subscription, available to parents and other primary caregivers, processed through the Apple App Store or Google Play and managed by RevenueCat; and
  2. the professional subscription, available to practitioners listed on HeyBaby, processed through Stripe.

Current prices, billing periods, and the features included in each Paid Offering are described in the Products and on heybabyonline.com. We may change prices, periods, or feature sets from time to time, in line with sections 2.2 and 2.7. Where we make material changes to your existing subscription, we will notify you in line with section 2.7 and the change will not take effect until your next billing period.

2.2 How prices are presented and confirmed

Before you subscribe to a Paid Offering, you will be shown:

  1. the price for the billing period;
  2. the duration of the billing period;
  3. the fact that the subscription auto-renews unless cancelled;
  4. how to cancel; and
  5. a link to these Terms of Use and to the Privacy Policy.

You confirm acceptance of these by completing the in-app subscription flow. By doing so, you authorise HeyBaby — through the relevant payment processor (Apple, Google, or Stripe, as applicable) — to bill the payment method you have provided.

2.3 Auto-renewal

Each subscription renews automatically at the end of its billing period, at the then-current price for the same billing period length, unless you cancel before the renewal date. To avoid being charged for the next period, you must cancel at least 24 hours before the next renewal date. Apple App Store, Google Play, and Stripe each enforce this independently of HeyBaby, and HeyBaby cannot prevent a charge that has already been initiated by these processors.

You can see your current subscription, the next renewal date, and the price at any time:

  1. for parent subscriptions — in your Apple ID subscription settings (iOS) or your Google Play subscription settings (Android);
  2. for professional subscriptions — in the Stripe billing portal accessible from your professional dashboard within the Products.

2.4 Cancellation

You may cancel a subscription at any time. The cancellation route depends on the type of subscription:

  1. Parent subscriptions are cancelled through your Apple ID or Google Play subscription settings. HeyBaby cannot cancel an Apple App Store or Google Play subscription on your behalf — Apple and Google require the user to cancel through their own account.
  2. Professional subscriptions are cancelled through the Stripe billing portal accessible from your professional dashboard.

If you cannot access either of these routes for any reason, contact us at hey@heybabyonline.com and we will help.

Cancellation takes effect at the end of the current billing period. Your subscription remains active, and you continue to have access to the relevant Paid Offering, until the end of the period you have already paid for. After that, the subscription does not renew and you are not charged again.

2.5 Founding Partner subscription (professionals)

The Founding Partner tier of the professional subscription is offered at a reduced rate of £9.99 per month, locked at that rate for as long as the subscription remains continuously active. The following terms apply specifically to this tier:

  1. the Founding Partner rate is available to the first 100 practitioners who subscribe at this tier, and is valid until 31 December 2026 or until the cap is reached, whichever is earlier;
  2. the locked rate persists only while the subscription is continuously active. If a Founding Partner cancels their subscription and subsequently rejoins, re-enrolment is at the standard Partner rate then in effect, regardless of whether Founding Partner spots are still available;
  3. the Founding Partner tier confers the additional benefits described in the Products at the time of subscription, including a Founding Partner badge on the practitioner's profile and priority placement in directory listings. HeyBaby reserves the right to adjust these benefits over time on reasonable notice;
  4. the Founding Partner tier does not by itself confer the Verified badge — see Section 8.2.

2.6 Vouchers and promotional codes

From time to time we may issue voucher or promotional codes that grant free or discounted access to a Paid Offering for a defined period. The following applies to all such vouchers:

  1. when you redeem a voucher, you accept that — unless you cancel before the end of the voucher period — your subscription will continue at the standard rate published in the Products at the time the voucher was redeemed;
  2. the standard rate, the duration of the voucher period, and the date on which standard billing will begin are shown to you in the Products at the point of voucher redemption, and your acceptance of those terms is recorded as part of the redemption;
  3. you can cancel at any time during the voucher period to avoid being charged. Cancellation routes are as set out in section 2.4;
  4. vouchers are non-transferable, have no cash value, and cannot be combined with other promotional offers unless we expressly say otherwise;
  5. we may suspend or invalidate a voucher where it has been issued or redeemed in error or in breach of its terms.

2.7 Changes to fees

We may change the fees for our Paid Offerings from time to time. Where we change the fees for a subscription you currently hold, we will notify you by email (to the address you provided for your Account) and within the Products, at least 30 days before the change takes effect. The new fee will apply from the start of your next billing period after that 30 days. If you do not wish to continue at the new fee, you can cancel before the new fee takes effect using the routes in section 2.4 — and you will continue to have access at the old fee until the end of your current billing period.

2.8 Refunds

  1. Parent subscriptions are processed through the Apple App Store or Google Play, and refunds are subject to those marketplaces' refund policies. HeyBaby does not control these policies and cannot directly issue refunds for App Store or Play Store purchases — these are handled by Apple and Google respectively.
  2. Professional subscriptions are processed through Stripe. Refunds for professional subscriptions are at HeyBaby's discretion, considered case by case. We do not refund professional subscription fees in the event of a failed verification application — the subscription pays for the listing features and the right to apply for verification, not for the verification outcome (see Section 8.2).
  3. None of the above limits any non-excludable statutory right you may have to a refund under the Consumer Rights Act 2015 or other applicable UK consumer protection law.

2.9 Failed payments and overdue amounts

If a payment fails or any amounts you owe to HeyBaby are past due, we may:

  1. retry the payment in line with the relevant payment processor's standard retry policy;
  2. suspend your access to the relevant Paid Offering until the amounts are paid;
  3. (for professional subscriptions) suspend your listing on HeyBaby until the amounts are paid;
  4. where amounts remain unpaid for an extended period, treat the subscription as cancelled and (for professionals) delist your profile in line with section 8.5.

We will notify you before taking any of these steps and give you a reasonable opportunity to update your payment method.

3. Proprietary Rights

3.1 Products and Site Content; ownership and licence

HeyBabyOnline owns and provides the Products. The content and information available on the Products (the "Site Content"), including data created as you use the Products ("Product Data", see section 3.2) and user feedback ("Feedback", see section 3.3) but excluding any content submitted by users of the Products ("User Content", see section 3.4), is owned by HeyBabyOnline. Subject to these Terms of Use, HeyBabyOnline grants you a limited licence to:

  1. access and use the Products solely for your personal, non-commercial purposes;
  2. install and use the Products on your own mobile phone or tablet device, in executable object code format only, for your personal, non-commercial use; and
  3. reproduce portions of the Site Content for the sole purpose of reviewing such Site Content as a visitor to the Products.

You agree not to remove any copyright, trademark or other proprietary rights notices contained in or on the Products or Site Content; or "frame" or "mirror" any part of our Products or Site Content without prior written consent from HeyBabyOnline. Any unauthorised use, reproduction, modification, distribution, display, or performance of the Products or any Site Content is strictly prohibited. You shall not disassemble, reverse compile or reverse engineer any part of the Products or Site Content. HeyBabyOnline reserves all rights not granted in these Terms of Use.

3.2 Product Data; ownership and licence

The information that is created when you sign up to use our Products or in the course of using our Products — for example, data regarding your child's sleep or data generated by your use of or progress in the Products (collectively, "Product Data") — is owned by HeyBabyOnline.

3.3 Feedback; ownership and licence

If you provide any comments, testimonials, feedback or suggestions to HeyBabyOnline regarding the Products, or any of HeyBabyOnline's services (collectively, "Feedback"), HeyBabyOnline may use such Feedback for any purpose. So that we may incorporate such Feedback into HeyBabyOnline's Products and services, HeyBabyOnline alone will own all right, title and interest, including all related intellectual property rights, in and to all such Feedback, and in consideration for your use of the Products and Site Content, you assign such Feedback to HeyBabyOnline free of charge.

3.4 User Content; ownership and licence

User Content refers to any publicly available content that you submit to us, such as comments in the community or the Postnatal Professional bio page. User Content does not include Product Data. We do not claim ownership in any of your User Content. You grant us a worldwide, perpetual, irrevocable, non-exclusive, fully-paid and royalty-free licence, with the right to sublicense through multiple levels, to store, reproduce, perform, display, transmit, distribute, create derivative works of, and otherwise use your User Content in connection with providing our Products. You agree to irrevocably waive (and cause to be waived) any claims and assertions of moral rights or attribution with respect to your User Content. You should only upload User Content (a) for which you are willing to grant the licences described above and (b) for which you have sufficient rights to grant those licences.

3.5 No implied licences

There are no implied licences granted in these Terms of Use.

4. Apple App Store Terms

You acknowledge and agree that the availability of the Products as web applications on mobile phones and tablets is dependent on the third party from which you received the Products (the "App Store"), e.g. the Apple App Store or Google Play Store. You acknowledge that these Terms of Use are between you and HeyBabyOnline and not with the App Store. Each App Store may have its own terms and conditions to which you must agree before downloading the Products from it. You agree to comply with, and your licence to use the Products is conditioned upon your compliance with, all applicable terms and conditions of the applicable App Store. The following additional terms apply to you if you obtained the Products from the Apple App Store. To the extent the other Terms of Use are less restrictive than, or otherwise conflict with, the terms in this Section 4, the more restrictive or conflicting terms in this Section 4 apply, but only with respect to Products from the Apple App Store.

  1. Acknowledgement. HeyBabyOnline and you acknowledge that the Terms of Use are concluded between HeyBabyOnline and you only, and not with Apple, and HeyBabyOnline, not Apple, is solely responsible for the Products and the content of the Products. To the extent these Terms of Use provide for usage rules for the Products that are less restrictive than the Usage Rules set forth for the Products in, or otherwise are in conflict with, the Apple App Store Terms of Service, the more restrictive or conflicting Apple term applies.
  2. Scope of licence. The licence granted to you for the Products is limited to a non-transferable licence to use the Products on an iOS product that you own or control and as permitted by the Usage Rules set forth in the Apple App Store Terms of Service.
  3. Maintenance and support. HeyBabyOnline is solely responsible for providing any maintenance and support services with respect to the Products, as specified in these Terms of Use (if any), or as required under applicable law. HeyBabyOnline and you acknowledge that Apple has no obligation to furnish any maintenance and support services with respect to the Products. HeyBabyOnline may choose to terminate the compatibility of the Products at any time with older operating systems of Apple or Google but will provide notice to you by either of the means noted above (email or posting revised terms on our Products).
  4. Warranty. HeyBabyOnline is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. In the event of any failure of the Products to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for the Products to you; and to the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the Products, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be HeyBabyOnline's sole responsibility.
  5. Product claims. HeyBabyOnline and you acknowledge that HeyBabyOnline, not Apple, is responsible for addressing any claims of you or any third party relating to the Products or your possession and/or use of the Products, including: (i) product liability claims; (ii) any claim that the Products fail to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection or similar legislation. These Terms of Use do not limit HeyBabyOnline's liability to you beyond what is permitted by applicable law.
  6. Intellectual property rights. HeyBabyOnline and you acknowledge that, in the event of any third party claim that the Products or your possession and use of the Products infringes that third party's intellectual property rights, as between HeyBabyOnline and Apple, HeyBabyOnline, not Apple, will be solely responsible for the investigation, defence, settlement and discharge of any such intellectual property infringement claim.
  7. Legal compliance. You represent and warrant that (i) you are not located in a country that is subject to a UK or US Government embargo, or that has been designated by the UK or US Government as a "terrorist-supporting" country; and (ii) you are not listed on any UK or US Government list of prohibited or restricted parties.
  8. Developer name and address. HeyBabyOnline's contact information for any end-user questions, complaints or claims with respect to the Products is set out in Section 21 (Contact information).
  9. Third-party terms. You must comply with applicable third-party terms of agreement when using the Products.
  10. Third-party beneficiary. HeyBabyOnline and you acknowledge and agree that Apple, and Apple's subsidiaries, are third-party beneficiaries of these Terms of Use, and that, upon your acceptance of the terms and conditions of these Terms of Use, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms of Use against you as a third-party beneficiary of these Terms of Use.

4A. Google Play Store Terms

The following additional terms apply to you if you obtained the Products from the Google Play Store. To the extent the other Terms of Use are less restrictive than, or otherwise conflict with, the terms in this Section 4A, the more restrictive or conflicting terms in this Section 4A apply, but only with respect to Products from the Google Play Store.

  1. Acknowledgement. HeyBaby and you acknowledge that these Terms of Use are between HeyBaby and you only, and not with Google. HeyBaby, not Google, is solely responsible for the Products and the content of the Products. Your use of the Products is also subject to the Google Play Terms of Service applicable to you, available at play.google.com/about/play-terms/, and to any other Google policies applicable to use of the Google Play Store.
  2. Scope of licence. The licence granted to you for the Products is limited to a non-transferable licence to use the Products on an Android device that you own or control, in line with the Google Play Terms of Service.
  3. Maintenance and support. HeyBaby is solely responsible for any maintenance and support services in respect of the Products. Google has no obligation to provide maintenance or support.
  4. Subscriptions and billing. Where you take out a Paid Offering through the Google Play Store, the subscription is processed through Google Play Billing in line with Google's policies. Cancellation of such subscriptions is through your Google Play account as set out in section 2.4.
  5. Product claims. HeyBaby, not Google, is responsible for addressing any claims by you or any third party relating to the Products or your possession or use of the Products, including product liability claims, claims that the Products do not comply with applicable law, and claims under consumer protection law.
  6. Compliance. You agree to comply with all Google Play policies applicable to your use of the Products.

5. Acceptable Use and Conduct

You are solely responsible for your User Content. You assume all risks associated with use of your User Content, including any reliance on its accuracy, completeness or usefulness by others, or any disclosure of your User Content that makes you or any third party personally identifiable. You agree that you will use the Products in a manner consistent with all applicable laws and regulations.

5.1 Prohibited Content

You agree that you will not post, exchange, make available, provide, or process any Prohibited Content on the Products. "Prohibited Content" means content that we believe, in our reasonable discretion, is objectionable, offensive, harmful (including computer viruses) or unlawful, or content that may cause harm to us, our Products, or other users, directly or indirectly.

5.2 Enforcement

Any use of our Products in violation of these Terms of Use may result in, among other things, immediate suspension or termination of your Account and/or suspension or termination of your rights to use our Products. All suspension decisions are made in our reasonable discretion and may be made without prior notice to you. To cooperate with legitimate and lawful requests, to protect our systems, affiliates, service providers, partners, and other users, or to ensure the integrity and operation of our business and systems, we may access and disclose any information or content we consider necessary or appropriate, including your Account information (i.e. name, email address), IP address and traffic information, usage history, and your User Content. All such disclosures shall be made in compliance with our Privacy Policy.

5.3 Review and removal

We have the right (but not the obligation) to review any or all portions of your User Content and delete (or modify) any of your User Content from our Products for any reason, including if we believe, in our reasonable discretion, that your User Content violates these Terms of Use or is Prohibited Content, or may otherwise threaten the safety of, or harm any other person, or create liability for us or any other person. We reserve the right (but have no obligation) to investigate and take appropriate action, including removing the Prohibited Content from our Products (or modifying it), suspending or terminating your Account and/or suspending or terminating the provision of our Products, and reporting you to law enforcement authorities, in our reasonable discretion, if you violate this provision or any other provision of these Terms of Use.

5.4 No disruption

You will not:

  1. cover or obscure any advertisements on any web page that is part of our Products via HTML/CSS, scripting, or any other means;
  2. harvest, collect, gather or assemble information or data regarding other users, including email addresses, without their consent;
  3. interfere with, disrupt, or create an undue burden on servers or networks connected to the Products or violate the regulations, policies or procedures of such networks;
  4. attempt to gain unauthorised access to the Products or other computer systems or networks connected to or used together with the Products, through password mining or other means;
  5. harass or interfere with another user's use and enjoyment of the Products; or
  6. introduce software or automated agents or scripts to the Products so as to produce multiple accounts, generate automated searches, requests and queries, or to strip, scrape, or mine data from the Products.

5.5 Postnatal-platform-specific prohibitions

Without limiting the general definition of Prohibited Content in section 5.1, the following are also Prohibited Content and Conduct on HeyBaby. These apply to all users — parents, practitioners, and visitors — wherever they post or communicate within the Products (including profiles, messages, Ask the Expert questions and answers, community replies, and reviews):

  1. Multi-level marketing and undisclosed commercial promotion. Promoting multi-level marketing schemes, undisclosed brand sponsorships, or affiliated commercial interests, where these have not been disclosed in line with section 8.3.6 (for practitioners) or where the user is not entitled to make commercial promotions on the platform.
  2. Out-of-scope advice. Presenting advice, recommendations, or content as professional guidance where the content falls outside the actual scope of the user's training and qualifications. This applies in particular to clinical, therapeutic, nutritional, or psychological claims made by users who do not hold the relevant credentials. Discussion of personal experience is not affected by this clause; presenting personal experience as professional guidance is.
  3. Content contradicting safer-sleep guidance. Content that contradicts current NHS or Lullaby Trust safer-sleep recommendations and is presented as advice or recommendation. Neutral discussion of differing approaches is permitted where appropriate signposting to the authoritative source is provided. Content that promotes age-inappropriate sleep practices (such as tummy-sleeping for infants under 12 months as a sleep position) is prohibited regardless of how it is framed.
  4. Content that bypasses platform structure. Solicitation of users to take service relationships off-platform in a way that circumvents HeyBaby's structures for messaging, data sharing, or payment. Practitioners exchanging contact details with parents to continue a service relationship is not affected by this clause; advertising parallel services to undercut HeyBaby's listing model is.
  5. Content harmful to children or vulnerable parents. Content that promotes self-harm, harm to children, or harm to vulnerable parents (such as parents experiencing perinatal mental health difficulties, eating disorders, postnatal body-image distress, or other forms of vulnerability associated with the early parenting period).
  6. Misrepresentation of platform structures. Claiming or implying that a user holds a HeyBaby Verified badge, a particular Verified tier, or a Founding Partner status that they have not been awarded; or claiming or implying that HeyBaby endorses, employs, or is responsible for a user's services.

A breach of this section 5.5 may result in any of the consequences set out in section 5.2. Breaches by practitioners are also handled under section 8.5 (suspension and delisting) and HeyBaby's complaints process (Section 7A).

6. Public Areas and Group Areas

"Public Areas" are those areas of our Products such as the Postnatal Professional Directory, chat rooms or forums, message boards, bulletin boards, news groups, and pages that include testimonials, to which you may send communications that are publicly available to anyone who may have access to that public area. You should be careful about your communications in Public Areas because these communications disclose to the public your Account username and any personally identifiable information you choose to disclose. Any information you include in any public profile is also available to others. You (and not HeyBabyOnline) are solely responsible for your communications and the consequences of posting these communications to any Public Area.

7. Third Party Sites, Third Party Referrals, Third Party Services, Other Users

7.1 Third Party Sites

The Products may contain links to other websites or services operated by third parties or advertisements for third parties (collectively, "Third Party Sites"). Third Party Sites are not under our control and we are not responsible for the content of any Third Party Site or any link contained in a Third Party Site. HeyBabyOnline provides these links only as a convenience and does not review, approve, monitor, endorse, warrant, or make any representations with respect to Third Party Sites. If you decide to access or use any of the Third Party Sites linked to the Products, you do this entirely at your own risk. Third Party Sites are not subject to these Terms of Use or the HeyBabyOnline Privacy Policy, but are subject to their own terms and policies, including those relating to privacy, tracking and data gathering practices.

7.2 Postnatal Professionals and Third Party Referrals

We may provide links and referrals to you of third party services that we believe may be beneficial to you or your child ("Third Party Referrals"). Postnatal Professionals and Third Party Referrals are not under our control and, beyond the verification process described in Section 8.2, we are not responsible for any services they may provide. HeyBabyOnline provides these referrals only as a convenience and does not review, approve, monitor, endorse, warrant, or make any representations with respect to these third party services. If you decide to contact or work with any Third Party Referral, you do this entirely at your own risk.

7.3 Hosting and infrastructure

HeyBabyOnline is developed and hosted with the support of third-party service providers. While we take reasonable steps to work with reputable and reliable partners, we do not guarantee the uninterrupted or error-free operation of the Products, nor can we warrant that defects will be corrected or that the platform will be free of viruses or other harmful components. You acknowledge that HeyBabyOnline is not liable for any loss, damage, or disruption (including loss of data or business interruption) caused by the services of third parties involved in the development, hosting, or maintenance of the Products. Your use of the platform is at your own discretion and risk.

7.4 Other Users

Each user of the Products is solely responsible for any and all of his or her User Content. Because we do not control User Content, you acknowledge and agree that we are not responsible for any User Content and we make no guarantees regarding the accuracy, currency, suitability, or quality of any User Content, and we assume no responsibility for any User Content. Your interactions with other users of our Products are solely between you and such user. You agree that HeyBabyOnline will not be responsible for any loss or damage incurred as the result of any such interactions. If there is a dispute between you and any user, we are under no obligation to become involved.

7.5 Practitioners

Practitioners listed on HeyBaby — both Listed and Verified — are independent of HeyBaby and are subject to the additional terms set out in Section 8 (Practitioners), which they accept during the in-app professional registration flow. Each practitioner is solely responsible for the services, advice, and recommendations they provide to parents through HeyBaby. Any service relationship between a parent and a practitioner is between those parties; HeyBaby is not a party to that relationship and does not act as the practitioner's employer, agent, supervisor, or insurer.

7.6 Release of claims

You release and forever discharge us from, and waive and relinquish, each and every past, present and future dispute, claim, controversy, demand, right, obligation, liability, action and cause of action of every kind and nature (including personal injuries, death, and property damage), that has arisen or arises directly or indirectly out of, or relates directly or indirectly to, any interactions with, or act or omission of, other users of our Products, Third Party Sites or Third Party Referrals. This release does not extend to any liability that cannot lawfully be released or excluded under applicable law.

7A. Complaints

HeyBaby operates a structured complaints process for concerns raised about practitioners listed on the platform. The full process is set out in HeyBaby's Verification Standard Operating Procedure, with a public summary available on heybabyonline.com.

  1. Who can complain. Any parent, third party, or other practitioner may raise a concern about a HeyBaby practitioner — Listed or Verified — through the complaints process.
  2. Stages. The process has four stages: receipt and acknowledgement (within 5 working days); notification of the practitioner and request for response (within 10 working days of notification); investigation, decision, and reasoning; and a right of appeal of 14 days for either party against the decision.
  3. Possible outcomes. Outcomes may include no action, written guidance, required CPD, suspension pending action, downgrade from Verified to Listed, or permanent removal from the platform. Outcomes are recorded with reasoning.
  4. Safer-sleep complaints. Complaints concerning practitioners promoting sleep practices that contradict NHS or Lullaby Trust safer-sleep guidance are treated separately and weight heavily. Where such a complaint is upheld, the minimum outcome is downgrade from Verified to Listed (where applicable) plus written guidance. Repeat or material breaches result in permanent removal.
  5. Appeals. Either party may appeal the decision in writing within 14 days. Where the original decision was made by the founder of HeyBaby, the appeal is reviewed by an independent advisor. The appeal outcome is final.
  6. Records. Complaints, decisions, and outcomes are retained for 6 years in line with HeyBaby's records policy as set out in the Privacy Policy.
  7. How to raise a concern. Send an email to hey@heybabyonline.com with the subject line "Practitioner concern". Include the practitioner's name, the substance of your concern, and any supporting evidence. We acknowledge all complaints and treat them confidentially in line with the process above.

This section does not affect any other rights you may have to raise concerns through external bodies (for example, professional regulators where the practitioner holds a regulated registration, or the Information Commissioner's Office for data protection concerns).

8. Practitioners

8.1 Application of this section

This Section 8 applies to any user who registers a professional account on HeyBaby, regardless of whether they hold a paid subscription tier. Where these terms conflict with the general Terms of Use, this Section 8 prevails for professional accounts. By completing the in-app professional registration flow, a practitioner confirms that:

  1. they have read and agree to be bound by this Section 8 in addition to the general Terms of Use;
  2. the information they have submitted in their application is accurate and complete to the best of their knowledge;
  3. they accept that HeyBaby will record the date, time, IP address, and version of the Terms of Use accepted, against their account, as evidence of acceptance.

8.2 Listing and verification

HeyBaby distinguishes between two states for practitioners:

  1. Listed practitioners appear in HeyBaby's directory but have not been independently verified by HeyBaby beyond a light review at registration. Their status as Listed (rather than Verified) is clearly indicated on their profile and in directory search results.
  2. Verified practitioners have been through HeyBaby's structured verification process, set out in HeyBaby's Verification Standard (a public summary is available at heybabyonline.com/verification, with the full internal Verification Standard Operating Procedure governing day-to-day operation). Verified practitioners are assigned one of three tiers — Verified, Verified Experienced, or Verified Senior — and display the corresponding badge on their profile and directory listing.

Verification provides reasonable assurance that the practitioner held the credentials, insurance, clearances, and demonstrated practice standards described in the Verification Standard at the date of the verification. Verification is not a guarantee of the practitioner's ongoing conduct, of any particular outcome, or of the suitability of any specific service for a given parent or child. Practitioners are independent of HeyBaby; they set their own pricing, scope, and availability, and any service relationship between a practitioner and a parent is between those parties only. HeyBaby is not a party to that relationship.

A Partner subscription with HeyBaby does not by itself confer the Verified badge. Verification is a substantive process applied for separately, and not all Partner subscribers will be verified. Subscription fees are not refundable in the event a practitioner applies for verification and does not pass.

8.3 Practitioner commitments

Every practitioner registered on HeyBaby — whether Listed or Verified — agrees to the following commitments. These apply across all professional categories supported on the platform, including (without limitation): sleep practitioners, doulas, lactation consultants, baby massage and osteopathy practitioners, postnatal fitness specialists, health visitors, feeding and nutrition specialists, mental health and wellbeing practitioners, physical recovery specialists, paediatric first-aid trainers, community organisers, and childcare professionals.

Where a commitment refers to a requirement that depends on the practitioner's discipline or operating model (for example, professional indemnity insurance, DBS check, or specific regulatory registration), the practitioner agrees to hold whatever is appropriate and current for their own practice. These commitments are not a substitute for the rules of a practitioner's own regulatory body — they are the floor for being listed on HeyBaby in addition to those rules.

The practitioner agrees that they will:

8.3.1 Practise within the limits of their training and scope

The practitioner will not present advice, services, or claims outside the scope of their qualifications and experience. Where a parent's needs fall outside the practitioner's scope, the practitioner will refer the parent onwards to an appropriate professional.

8.3.2 Present approaches as choices, not prescriptions

The practitioner will present approaches and recommendations as options, with their evidence base and trade-offs, and will respect parental autonomy — except where established public-health guidance applies, in which case the practitioner will follow the safer-sleep clause at 8.3.3.

8.3.3 Follow safer-sleep guidance

The practitioner will provide guidance consistent with current NHS and Lullaby Trust safer-sleep recommendations. The practitioner will not recommend sleep practices that contradict this guidance — including but not limited to back-to-sleep positioning, firm flat clear sleep surface, smoke-free environment, and age-appropriate co-sleeping advice. Where the practitioner's own professional view differs from these recommendations, the practitioner will make that difference explicit and direct parents to the authoritative source rather than substitute their own advice. This applies whether or not sleep is the practitioner's primary professional discipline. The practitioner acknowledges that breach of this commitment is an explicit ground for delisting from HeyBaby.

8.3.4 Maintain confidentiality

The practitioner will treat all client information as confidential, share only what is necessary for the engagement, and store information securely in line with UK GDPR.

8.3.5 Maintain insurance and clearances appropriate to their practice

The practitioner will hold current professional indemnity and public liability insurance. Where the practitioner's practice involves direct interaction with children or vulnerable individuals, the practitioner will hold a current enhanced DBS check (or Disclosure Scotland / AccessNI equivalent). The practitioner will engage in continuing professional development sufficient to keep their practice current.

8.3.6 Disclose conflicts

The practitioner will disclose to HeyBaby and to clients any commercial relationships, brand sponsorships, multi-level marketing affiliations, or related businesses that could be material to the advice or services they provide.

8.3.7 Recognise safeguarding obligations

Where the practitioner becomes aware of concerns about a child's welfare, perinatal mental health concerns, or other safeguarding matters, the practitioner will follow appropriate referral pathways and not handle the matter outside their scope.

8.3.8 Engage constructively with complaints

If a concern is raised about the practitioner's practice via HeyBaby's complaints process, the practitioner will engage in good faith, provide a timely response, and accept the outcome of the process subject to their right of appeal.

8.3.9 Represent credentials accurately

The practitioner will not claim qualifications, accreditations, or experience they do not hold, and will keep their HeyBaby profile consistent with their external public profiles.

8.3.10 Inform HeyBaby of material changes

The practitioner will inform HeyBaby promptly — and in any event within 30 days — if any of the following changes during their time on the platform: lapse or withdrawal of their professional indemnity or public liability insurance; lapse, withdrawal, or non-renewal of their DBS check (where their practice requires one); regulatory action, suspension, or removal of registration by any professional body; an upheld complaint by another professional register; criminal charge or conviction relevant to their practice; a material change to their scope of practice or the services they offer; ceasing to operate as a practitioner. The practitioner acknowledges that the platform relies on this active duty to inform, in place of an annual re-acceptance cycle, and that failure to inform is itself a ground for delisting under section 8.5.

8.4 Acceptance, updates, and re-acceptance

Acceptance of this Section 8 is captured at the point of professional registration. HeyBaby records the date, time, IP address, and version of the Terms of Use accepted against the practitioner's account, and retains this record for the duration of the listing plus 6 years.

HeyBaby may update this Section 8 from time to time. Changes are categorised as follows:

  1. Non-material updates (typographical corrections, references, formatting). Notified to practitioners via the in-app dashboard but do not require re-acceptance.
  2. Material updates (any change to the substance of the practitioner commitments at section 8.3, including in particular updates to the safer-sleep clause to reflect updated NHS or Lullaby Trust guidance). Practitioners are notified via in-app message and email, and are required to click through a fresh acceptance of the updated Terms of Use before continuing to use their pro-account features. Continued use of pro-account features after notification constitutes acceptance.

Practitioners who do not re-accept material updates within 30 days from notification may have their pro-account features restricted until they do so, but their account remains active and they can re-accept at any time to restore full access.

8.5 Suspension and delisting

HeyBaby may suspend or remove a practitioner's listing where:

  1. the practitioner materially breaches any commitment in section 8.3;
  2. the practitioner fails to inform HeyBaby of a material change as required by section 8.3.10;
  3. a complaint is upheld against the practitioner via the complaints process described in HeyBaby's Verification Standard Operating Procedure;
  4. the practitioner is found to be promoting sleep practices that contradict NHS or Lullaby Trust safer-sleep guidance;
  5. the practitioner has falsified credentials or made material misrepresentations on their application;
  6. any of the absolute grounds for removal set out in HeyBaby's Verification Standard Operating Procedure apply.

Where a listing is suspended or removed, the practitioner retains their right of appeal as set out in HeyBaby's complaints process. Outstanding professional subscription fees are not automatically refunded; refunds are considered case by case in line with the Verification Standard and the platform's general refund position.

8.6 Practitioner liability and indemnity

The practitioner acknowledges that they are independent of HeyBaby and that any services, advice, or recommendations they provide to parents through the HeyBaby platform are provided on the practitioner's own account and at the practitioner's own risk. In particular, the practitioner agrees that:

  1. the practitioner is solely responsible for the substance, quality, and outcomes of any services, advice, or recommendations they provide to parents;
  2. the practitioner is solely responsible for compliance with their own regulatory obligations, professional standards, and the terms of any professional registration or accreditation they hold;
  3. the practitioner is solely responsible for accurately representing their own credentials, scope, insurance, and availability on HeyBaby and elsewhere;
  4. the practitioner is solely responsible for compliance with applicable data protection law in respect of any personal data they receive from parents (whether through HeyBaby's data sharing feature, through messaging, or directly), and for the practitioner's own use, retention, and onward processing of that data outside HeyBaby's platform.

The practitioner agrees to indemnify HeyBaby and its directors, officers, employees, agents, successors, and assigns (the "Indemnified Parties") against any claim, liability, loss, injury, damage, cost, or expense (including reasonable legal fees) incurred by an Indemnified Party arising directly out of or relating to:

  1. the practitioner's breach of any commitment in section 8.3;
  2. the substance of any services, advice, or recommendations the practitioner provides to a parent;
  3. any claim by a parent or third party that the practitioner's services were defective, caused harm, or did not meet a standard of care reasonably expected of a practitioner in the practitioner's discipline;
  4. any breach by the practitioner of their own regulatory or statutory obligations;
  5. any misrepresentation by the practitioner of their credentials, scope, or insurance;
  6. any unauthorised use, retention, or onward processing by the practitioner of personal data received from parents through the platform.

For the avoidance of doubt, this indemnity does not extend to claims arising from HeyBaby's own conduct — including the operation of the verification process, the operation of the platform itself, or HeyBaby's compliance with its own commitments to practitioners and parents.

8.7 Relationship with the verification process

Acceptance of this Section 8 is the contractual basis for being listed on HeyBaby. It is separate from, and does not by itself confer, the Verified badge. Verification is described in HeyBaby's Verification Standard. Holding a Partner subscription makes a practitioner eligible to apply for verification at no additional cost; it does not guarantee a positive verification outcome.

9. No Medical Advice

The Products, Site Content, User Content, and your Product Data are for informational purposes only and are not intended to substitute for professional medical advice, diagnosis, or treatment. You should seek the advice of a doctor or other qualified health provider with whom you have such a relationship if you have questions regarding any medical condition or if you or your child are experiencing any symptoms of, or believe you may have, any medical condition, regardless of any information contained within the Products, Site Content, User Content, or your Product Data. You should not ignore professional medical advice or delay in seeking it because of any information contained within the Products, Site Content, User Content, or your Product Data. Furthermore, you should not interpret any information contained within the Products, Site Content, User Content, or your Product Data as recommending any specific treatment plan, product or course of action. You should always consult your doctor or other qualified health provider before starting any new treatment or stopping any treatment that has been prescribed for you by your doctor or other qualified health provider. If you believe you or your child are experiencing any negative effects or illness from using the Products, you should immediately stop such use and contact your doctor or other qualified health provider as well as HeyBabyOnline at the address specified below. We do not guarantee the accuracy, completeness or timeliness of any information contained within the Products, Site Content, User Content, or your Product Data.

Any guidance or support received from practitioners found through HeyBabyOnline is solely between the user and the practitioner. The verification process described in Section 8.2 provides reasonable assurance about the credentials and standards of Verified practitioners but does not constitute medical endorsement of any specific advice or service. Users are encouraged to exercise their own judgment and seek advice from qualified medical practitioners when necessary.

By using the Products, you acknowledge and agree that HeyBabyOnline is not liable for any decisions made or actions taken based on information obtained via the Products or through any listed practitioners.

10. Backups

We are not obligated to back up any of your User Content or your Product Data. You are solely responsible for creating backup copies of and replacing any of your User Content that you post or store on our Products.

11. Privacy

11.1 General

HeyBaby may collect personal information from you in connection with your use of the Products. The collection, use, sharing, and retention of that information is governed by the HeyBabyOnline Privacy Policy at heybabyonline.com/privacy-policy, which forms part of these Terms of Use. By using the Products you confirm that you have read and accept the Privacy Policy. If anything in this Section 11 conflicts with the Privacy Policy, the Privacy Policy prevails for matters of data protection.

11.2 Children's data and parental consent

The Products are designed for parents and other primary caregivers to use in connection with caring for their children. In the course of normal use, the Products will collect information about a child — including the child's name, date of birth, prematurity status, sleep, feeding, nappy and other care logs, and any notes you choose to record. This is children's personal data under UK GDPR and is treated by HeyBaby as such.

By creating an account and recording information about a child, you (the account holder) confirm that:

  1. you are the child's parent or legal guardian, or you are otherwise authorised to provide consent on the child's behalf for the processing described in the Privacy Policy;
  2. you provide that consent for the limited purposes of operating the Products for your benefit and the benefit of your child, and for the additional purposes set out in the Privacy Policy;
  3. you understand that all children's data is processed in line with the Privacy Policy and is permanently deleted when you delete your account, except to the extent it has already been anonymised and aggregated for the analytics purposes described in the Privacy Policy.

HeyBaby does not contact children directly, does not market to children, and does not sell or share children's data for advertising. Where children's data is shared with a practitioner, it is shared only with the parent's explicit instruction in line with section 11.4.

11.3 Health-adjacent data

You acknowledge that some of the data the Products collect — sleep, feeding, nappy, and similar care logs, and any health-related information you choose to add in notes or in the course of communicating with practitioners — is health-adjacent. HeyBaby processes this data on the lawful bases set out in the Privacy Policy and in line with the additional safeguards described there. The Products are not a medical device, do not provide medical advice, and are not a substitute for advice from a qualified healthcare provider, as set out in Section 9 (No Medical Advice) of these Terms of Use.

11.4 Data sharing with practitioners

The Products include a feature that allows a parent to share specific log data with a Partner-tier practitioner. This is a substantive feature governed by the following terms:

  1. Sharing is opt-in by the parent. No data is shared with any practitioner without an active sharing connection initiated by the parent.
  2. The parent chooses which data types to share (any combination of sleep, bottle, breastfeeding, nappy, and solids logs) and the date range covered (last 7 days, 30 days, 3 months, all time, or from the date of authorisation forward).
  3. The parent may amend, pause, or revoke a sharing connection at any time from within the app. Revocation takes effect immediately and the practitioner's access to the data is removed at the database level.
  4. Once a sharing connection is active, the practitioner has read-only access to the shared data within the HeyBaby platform. The practitioner cannot edit, delete, or download the data through HeyBaby.
  5. Practitioners are bound by the practitioner commitments at Section 8.3 in respect of any data they receive through this feature. In particular, the practitioner is contractually obliged to maintain confidentiality (8.3.4) and to comply with applicable data protection law (8.6(d)).
  6. Where a practitioner records their own notes or observations about the parent or child outside HeyBaby (for example, in their own client management system, or in supporting a paid service relationship with the parent), those records are subject to the practitioner's own privacy policy and obligations as an independent data controller. HeyBaby is not responsible for the practitioner's use of data outside the HeyBaby platform once the parent has authorised the share.
  7. HeyBaby's role in the data sharing feature is limited to providing the technical means by which the parent can authorise, scope, and revoke the share. HeyBaby is not a party to any service relationship between the parent and the practitioner that may arise from or rely on the shared data.

11.5 Verification data (practitioners)

Where a practitioner applies for verification, additional categories of data are processed as part of the verification process. Some of this data is sensitive — including DBS-derived information, which falls within Article 10 of the UK GDPR (data relating to criminal convictions and offences). The lawful bases, retention periods, and handling of this data are set out in the Privacy Policy and (for HeyBaby's internal operation) in the Verification Standard Operating Procedure. By applying for verification, the practitioner consents to the processing described there.

13. Warranty Disclaimer

HEYBABYONLINE IS PROVIDING THE PRODUCTS AND ANY SERVICES PROVIDED BY HEYBABYONLINE HEREUNDER ON AN "AS IS" AND "AS AVAILABLE" BASIS FOR USE AT YOUR OWN RISK. EXCEPT AS REQUIRED BY LAW, HEYBABYONLINE DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING ANY WARRANTIES OF TITLE, NONINFRINGEMENT OF THIRD PARTY RIGHTS, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, AND QUIET ENJOYMENT. HEYBABYONLINE DOES NOT PROMISE, GUARANTEE OR WARRANT ANY SPECIFIC RESULTS FROM YOUR USE OF THE PRODUCTS. HEYBABYONLINE (AND ITS SUPPLIERS) DOES NOT WARRANT THE ACCURACY OR COMPLETENESS OF THE SITE CONTENT OR THAT THE PRODUCTS OR ANY SERVICES PROVIDED BY HEYBABYONLINE HEREUNDER WILL BE PROVIDED FREE OF VIRUSES OR OTHER HARMFUL CODE, UNINTERRUPTED, OR ERROR FREE OR THAT ALL ERRORS WILL BE CORRECTED. THE SITE CONTENT IS PROVIDED WITH THE UNDERSTANDING THAT NEITHER HEYBABYONLINE NOR ITS LICENSORS OR SUPPLIERS ARE ENGAGED IN RENDERING MEDICAL, LEGAL, OR OTHER PROFESSIONAL SERVICES OR ADVICE. THE SITE CONTENT IS INTENDED SOLELY FOR YOUR INFORMATIONAL PURPOSES AND IS NOT INTENDED AS MEDICAL ADVICE, OR TO BE USED FOR MEDICAL DIAGNOSIS OR TREATMENT, FOR ANY PROBLEM. IT IS ALSO NOT INTENDED AS A SUBSTITUTE FOR PROFESSIONAL ADVICE AND SERVICES FROM A QUALIFIED HEALTHCARE PROVIDER FAMILIAR WITH YOUR OR YOUR CHILD'S UNIQUE FACTS. NOTHING IN THIS SECTION 13 EXCLUDES OR LIMITS ANY WARRANTY OR RIGHT THAT CANNOT LAWFULLY BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.

14. Limitation of Liability

14.1 Liabilities not excluded or limited

Nothing in these Terms of Use excludes or limits HeyBaby's liability for:

  1. death or personal injury caused by HeyBaby's negligence;
  2. fraud or fraudulent misrepresentation by HeyBaby;
  3. any breach by HeyBaby of obligations under the Consumer Rights Act 2015 that cannot lawfully be excluded or restricted, including in particular obligations as to the standard of services supplied;
  4. any breach by HeyBaby of obligations under section 31 of the Consumer Rights Act 2015 (terms about digital content) or other non-excludable consumer rights;
  5. any other liability that cannot lawfully be excluded or limited under applicable law.

This section 14.1 takes precedence over all other provisions of these Terms of Use, including the cap and exclusions in sections 14.2 and 14.3.

14.2 Excluded categories of loss

Subject to section 14.1, HeyBaby is not liable to you for:

  1. loss of profit, loss of business, loss of opportunity, loss of anticipated savings, loss of goodwill, or loss of reputation, in each case whether direct or indirect;
  2. any indirect, incidental, special, exemplary, or consequential losses;

arising out of or in connection with these Terms of Use, the Products, or any service HeyBaby provides under these Terms of Use, on any theory of liability, whether or not HeyBaby has been advised of the possibility of such losses.

This section 14.2 applies to professional users (practitioners) only. For consumer users (parents and other primary caregivers), this section is subject to any non-excludable consumer rights under section 14.1.

14.3 Cap on liability

Subject to sections 14.1 and 14.2, HeyBaby's total liability to you arising out of or in connection with these Terms of Use, the Products, or any service HeyBaby provides under these Terms of Use, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, is limited as follows:

  1. for parents and other consumer users — to the greater of £500 or the total fees you have paid to HeyBaby in the twelve months immediately preceding the event giving rise to the claim;
  2. for practitioners and other professional users — to the greater of £1,000 or the total fees you have paid to HeyBaby in the twelve months immediately preceding the event giving rise to the claim.

The existence of more than one claim does not enlarge this cap. HeyBaby's suppliers and licensors have no liability to you under these Terms of Use.

14.4 Effect on consumer rights

Nothing in section 14.3 limits or excludes any non-excludable rights you may have as a consumer under the Consumer Rights Act 2015 or other applicable UK consumer protection law. If any provision of this Section 14 is held to be unenforceable in respect of a particular claim, that provision shall be modified to the minimum extent necessary to make it enforceable, and the remainder of this Section 14 shall continue in full force and effect.

15. Exclusions and applicability across jurisdictions

Some jurisdictions do not allow the exclusion of certain warranties or the exclusion or limitation of liability for consequential or incidental damages. The specific limitations and exclusions in sections 13 (Warranty Disclaimer) and 14 (Limitation of Liability) above apply to you only to the extent permitted by the applicable law in your jurisdiction. Where applicable law does not permit a particular limitation or exclusion, that limitation or exclusion is read down to the maximum extent permitted by that law, and the remainder of these Terms of Use continues to apply.

The Products are designed for use in the United Kingdom and HeyBaby's directory of practitioners is UK-focused. Where you choose to use the Products from a jurisdiction other than the United Kingdom, you are responsible for compliance with local law applicable to your use. HeyBaby makes no representation that the Products or any feature of the Products is appropriate or available for use in any jurisdiction outside the United Kingdom.

These Terms of Use were written in English (UK). To the extent any translated version of this agreement conflicts with the English version, the English version controls. The Products are located in the United Kingdom. If you choose to use the Products or other services in a region of the world with laws governing data collection and use that may differ from UK law, please note that you are transferring your Personal Information (as defined in the Privacy Policy) to the United Kingdom, and by providing your Personal Information you consent to (a) such transfer, and (b) the application of the laws of the United Kingdom with respect to any dispute arising from or related to these Terms of Use, other than such rules, regulations, case law, and/or international treaties that would result in the application of the laws of a jurisdiction other than the United Kingdom.

16. Indemnification

You agree to indemnify and hold HeyBabyOnline and its directors, officers, employees, agents, successors, and assigns (collectively, the "Indemnified Parties") harmless from and against any claim, liability, loss, injury, damage, cost, or expense (including reasonable legal fees) incurred by HeyBabyOnline or any Indemnified Party arising out of or relating to: (a) your use of the Products; (b) your User Content; (c) your violation or breach of any provision in these Terms of Use or your violation of any rights of a third party; or (d) your violation of applicable laws or regulations. This Section 16 is in addition to, and does not displace, the practitioner indemnity at section 8.6.

17. Termination

These Terms of Use shall remain in full force and effect for any period of time in which you are a user. You may terminate your Account at any time and for any reason by following the deletion instructions in the Products (recommended) or by sending an email to hey@heybabyonline.com. We may suspend or terminate your Account and/or suspend or terminate providing our Products to you (a) immediately, if we reasonably believe that you are in breach of these Terms of Use; (b) at any time, if we decide to stop providing the applicable Product, by sending an email to you at the email address that you have provided for your Account or posting a notice on our Products; or (c) for any or no reason, by giving you reasonable notice. If you terminate your Account, we have no obligation to refund you any fees, except where required by applicable law or by the refund position in section 2.8. If we terminate your Account without cause, we will refund you a pro rata portion of any fees that you have paid for the unused portion of the applicable subscription period(s). You understand that any termination of these Terms of Use and/or your Account may involve deletion from our databases of the information you provided in connection with your Account, in line with the Privacy Policy. We will have no liability whatsoever to you for any suspension or termination of your Account or any suspension or termination of our Products, or any deletion of any information you have provided to us, except as required by applicable law. We may modify our Products at any time, in our reasonable discretion.

18. Amendment

These Terms of Use may be amended by HeyBabyOnline from time to time. If we make material changes to these Terms of Use, we will notify you by posting the revised Terms of Use on our Products and (where you have an Account) by notifying you at your primary email address. You are responsible at all times for updating your Account to provide to us your most current email address. If the last email address that you have provided to us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the email containing such notice will nonetheless constitute effective notice of the changes described in the notice. Material changes to these Terms of Use will be effective on the earlier of (i) thirty (30) calendar days following our dispatch of an email notice to you and (ii) thirty (30) calendar days following our posting of a notice on our Products, except where applicable law requires a different effective date. Your continued use of our Products after the changes take effect will constitute your agreement to such changes. If you object to any change, your sole recourse shall be to terminate your Account and cease using the Products. For practitioners, material updates also trigger the re-acceptance flow described in section 8.4.

19. General Provisions

Our failure to exercise or enforce any right or provision of these Terms of Use shall not operate as a waiver of such right or provision. If any provision in these Terms of Use is, for any reason, held to be invalid or unenforceable, the other provisions of these Terms of Use will be unimpaired and the invalid or unenforceable provision will be modified to the minimum extent necessary to make it valid and enforceable. The section titles in these Terms of Use are for convenience only and have no legal or contractual effect. The word "including" means including without limitation. These Terms of Use, together with the Privacy Policy and any additional terms located on particular pages of our Products, constitute the entire agreement between you and HeyBabyOnline regarding the use of the Products.

20. Governing Law

These Terms of Use, and any claim, dispute or controversy of any nature arising out of or relating to these Terms of Use, shall be governed by and construed in accordance with the laws of England and Wales without giving effect to any law that would result in the application of the law of another jurisdiction. You expressly agree and consent to the exclusive jurisdiction and venue of the courts of England and Wales for the resolution of any such dispute. Nothing in this Section 20 limits any non-excludable right you may have as a consumer to bring proceedings in the courts of your country of residence under applicable consumer protection law.

21. Contact us

If you have any questions about these Terms of Use, please get in touch. Most messages are answered by Sharn, the founder, within a few working days.

When you email, please mark your message "Attention: Terms of Use" in the subject line so we can route it correctly.

Email hey@heybabyonline.com