Our story
Made by a mum, for every parent after her
Hi, I'm Sharn — a qualified chartered accountant, finance professional and the founder of HeyBaby. Before my first baby arrived I was quietly confident he'd sleep through quickly — after all, as a baby myself I'd apparently slept through from 10 weeks, and I'm still a good sleeper now. When reality hit — every two hours, for months on end — it was a lonely, exhausting experience I wasn't prepared for.
I found myself awake at 3am, scrolling for answers and signing up to app after app, only to feel defeated when the advice was generic and ignored the fact that my baby was his own person. The overwhelming ones made me feel like I was failing, not finding my way.
What's odd is that I do due diligence for a living. I'd spent years as an auditor, trained to look past confident branding and ask the deeper questions — why? how? where's the evidence? — and yet there I was, unable to work out who I could actually trust with my own son. No register, no protected title, no one checking. That gap stayed with me.
So I built the thing I wished I'd had: HeyBaby — a calmer, more honest UK app, with gentle sleep tracking, predictions that adapt to your baby, and a promise that any professional displaying a verified badge here has been properly checked, not just confident online. Simpler, more affordable, and kinder to the parents coming up behind me. That's how HeyBaby was born.