For postnatal professionals — HeyBabyOnline | UK directory & client tools

Reach the parents who need you most

HeyBaby puts your expertise directly in front of UK parents at the exact moment they're searching for support — and gives you the tools to work smarter once they're your client. Listed for free. No long-term contracts.

Free to list  ·  Live in 48 hours  ·  UK-built & UK-focused

HeyBaby practitioner dashboard showing Sleep Signals, client list and onboarding tools

You're brilliant at the work.
Getting found is the hard part.

You didn't train for years to spend your evenings chasing leads on Instagram. HeyBaby solves the visibility problem — and gives you genuinely useful tools for the clients you already have.

Word of mouth only goes so far

Referrals are wonderful — but unpredictable. You need a steady stream of enquiries, not a feast-or-famine cycle.

You're working blind between sessions

Parents tell you what they remember, not what actually happened. Without real data, you're advising on a summary — not the full picture.

Generic directories don't convert

Being listed alongside hundreds of others with no differentiation doesn't help families choose — or trust — you.

Marketing eats time you don't have

You became a postnatal professional to support families — not to manage social media, SEO, and ad campaigns.

Your clients, their data, all in one place

Real tools for real practice. Built specifically for UK postnatal professionals.

Be found by the right parents

A verified profile in a directory built for postnatal professionals. Parents who find you here are already looking for exactly what you offer.

Partner

Client onboarding, done in-app

Send your intake questionnaire directly. Clients complete it in HeyBaby — responses link straight to their live logs, ready before your first session.

Partner

Live data, not a screenshot from Tuesday

Your clients' sleep, feed, and nappy logs stream to your dashboard in real time, in a consistent format. No chasing updates between sessions. No decoding someone else's notes app.

Verified by HeyBabyOnline badge

What does "Verified by HeyBabyOnline" mean?

Partner members complete a short onboarding review with our team, confirming qualifications, experience, and scope of service. The Verified badge signals to parents that you've been individually assessed — not just listed. It's how we make sure every family who connects through HeyBabyOnline finds someone they can genuinely trust.

Read more about verification →

Start free. Upgrade when it's right for you.

No long-term contracts. Cancel any time. The Founding Partner rate is locked in for life — but only while early spots remain.

Listed
Free

A simple, verified presence in the UK directory. Perfect for getting started with zero commitment.

  • Listed in the UK directory
  • Headline name & photo
  • Short bio & specialism
  • Location and availability indicator
  • Profile dashboard with view counts
Get listed free
Partner
£14.99/month

The full HeyBaby toolkit. For professionals running an active practice and ready to grow.

  • Everything in Listed
  • Full profile with contact details & website
  • Verified by HeyBabyOnline badge
  • Sleep Signals dashboard
  • Live client log feed
  • In-app onboarding questionnaire
  • Direct messaging with parents
  • Answer Ask the Expert questions
Become a Partner

All plans include free listing in the UK directory. Upgrade or cancel any time — no contracts, no exit fees, no hard sell.

Built for UK families.
Powered by experts like you.

The only UK app combining a verified professional directory with smart sleep & routine tracking — and the only one where parents already arrive with their data, ready to share.

48h
Average time from application to live profile
🇬🇧
UK-built, UK-focused — NHS terminology, no US imports
0
Long-term contracts. Cancel any time.

Common questions

How do I get listed?
Download the HeyBaby app on iOS or Android and register as a professional. You can also contact us via the website or Instagram (@HeyBabyOnlineHQ). We review each application within 48 hours — keep an eye on your inbox (and junk folder!).
Can I start free and upgrade later?
Absolutely. The Listed plan is completely free with no time limit. You can upgrade to Partner whenever you're ready — there's no pressure and no long-term commitment.
What is the Founding Partner rate?
Founding Partner is a limited early-adopter rate of £9.99/month — locked in for life. It includes everything Partner offers, plus an early-adopter badge on your profile, direct input on new features, and priority support from the founder. Once early spots are filled, full Partner pricing of £14.99/month applies.
What types of professionals can join?
We welcome a wide range of postnatal experts — sleep coaches, doulas, lactation consultants, baby massage therapists, postnatal fitness specialists, postnatal physiotherapists, and more. If you support new families, we'd love to hear from you.
How does the Verified badge work?
Available on Partner and Founding Partner plans, the Verified badge is awarded after a short onboarding review with our team. We'll confirm your qualifications, experience, and scope of service — it's straightforward, and it signals real credibility to parents browsing the directory. Read the full verification process →
How does Sleep Signals actually work?
Sleep Signals is a live feed of meaningful events across your client list — a Snooze Clue activating for a baby, a new client completing their onboarding survey, or a client who's gone quiet (no logs in 48 hours). It surfaces what warrants attention so you're not scrolling through anyone's raw data trying to remember whose week is going where.
Can I cancel my membership?
Yes — no long-term contracts. You can cancel or change your plan at any time. We want you to feel confident that HeyBabyOnline is working for you before you invest.

Ready to be found by the families who need you?

Join HeyBabyOnline today — list for free, go live within 48 hours, and connect with UK parents searching for exactly what you offer.

Free to list  ·  Live in 48 hours  ·  Cancel anytime